These are five labels which pixelatedworld comped out for the makers of Ike & Sam's. Fruta would be a fruit drink with only 100% juice; meaning it's not diluted with water, it's not from concentrate, and there are no preservatives or artificial flavors. Geoff made all of the vector fruit illustrations on the labels, as well as assisted with design. The result is a simple, minimal approach to the label, putting the emphasis on the rendered fruits. This approach to the label is similar to the juice itself, in which there is only fruit juice and literally nothing else. The juice is also simple, minimal, and all about the fruit.